The Gauge Is Pointing Upward After Successful PGA Merchandise Show
I have been a part of the PGA Merchandise Show in one form or another every year since 1989. I’m counting 1997 even though I spent the four days flat on my back in nearby Sand Lake Hospital (a story for another time).
Over those 23 years I have learned to accurately gauge the general “attitude” of the show – optimistic, pessimistic or neutral-istic. And often that attitude proves to be a foretaste of the upcoming year.
So it thrills me beyond words to share my read on the attitude of this year’s PGA Show:
Optimistic, and then some.
Whether from the comfortable and lively perch in ClubING, or from visits to ING companies and prospects across the show floor, the consistent feeling was upbeat. It goes without saying that upbeat is a far cry from the feelings we have all shared during the past three downer years.
I am a firm believer that a key element of the natural ebb and flow of the U.S. economy is consumer confidence. While fundamentals create the movement of the economy, confidence often dictates the level and the length of the highs and lows.
At least 80 percent of the people with whom I spoke in Orlando were optimistic about the PGA Show, and about what lies ahead for the golf industry.
Let’s keep it going. While the mysteries of the economy are beyond understanding for most of us, the attitude with which we attack each day is completely within our control.
So set your controls: Onward and upward.
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