ING Product of the Week: Red Hot Distance has the right name in golf

Has there been a more aptly named golf product in recent years than the Red Hot Distance golf ball warmer?
Break it down. “Red Hot” deals with the primary element of the product: It keeps the golf ball warm. And “Distance” relates to the No. 1 benefit of the product: Thanks to the warmer ball, golfers gain more distance after using it.
Red Hot Distance is the ING Product of the Week.
Red Hot Distance was launched recently at the Golf.Com World Amateur Handicap Championship’s Golf Expo in Myrtle Beach. And it was a huge hit, with both low handicappers and weekend casual players.
“I used to heat up water, put my golf balls in the water and wrap them in a towel to keep the heat in the golf balls before I played,” said one golfer who plays to a two handicap. “Now with the Red Hot Distance golf ball warmer I can heat my golf balls easier and much more consistently. The warmer keeps the golf balls warm the entire round.”
Said a 12-handicap female player: “I used to turn my defroster on my car full blast while driving to the course. I put my golf balls on the vents on my dash. The problem I had was the balls would start flying around my car when I turned a corner. Now I warm my golf balls with the Red Hot Distance golf ball warmer.”
Why go to the trouble? Independent tests have proven that warm golf balls go farther than cold golf balls. One test utilizing a combination of low handicap golfers resulted in an average gain of 18 yards on tee shots after using Red Hot Distance.
The Red Hot Distance ball warmer is easy to use, warming golf balls to an optimum temperature of 115 degrees. The device holds 3 balls. Balls should be rotated every third hole because they will lose their warmth.
The product is conforming to USGA rules – sort of. The USGA states that golf balls may not be purposely warmed DURING a stipulated round of golf. However, golf balls that have been pre-heated before the round can be kept warm by placing them in a container. With Red Hot Distance, the balls can be pre-heated in the container, but the heating elements must be (easily) removed from the container prior to the round. Then the balls can stay in the container, helping to keep them warm.
At $24.95, Red Hot Distance can make you the envy of your regular foursome. To order or gather more information, visit www.redhotdistance.com.








