Demo Lab
Tuesday, May 24, 2011, 2:30 p.m., Innisbrook Resort
HOW IT WORKS
Manufacturers set up on the range or putting green, displaying their latest products for everyone to try. The lab lasts three hours. Manufacturers can put up tents if they like, and can even sell product. Media utilize the time to do interviews.
GOOD FOR GOLF COMPANIES -- All attendees, including approximately 6 dozen media representatives on hand, will pass through your display area and test your latest equipment. The TV shows often use this time to do interviews. Tell your story to the key people who can help spread the word, then let them try your equipment first hand. You can even make sales, if asked.
GOOD FOR ATTENDEES -- You get the first look at new equipment on display by the manufacturers - approximately 20 of them on the range and green. You might find the answer to your on-course problems - and you probably can make a good deal for one.
GOOD FOR WRITERS, EDITORS -- Gather a year's worth of story material or interviews at this full-participation, three-hour session. Take your time and try 'em all.
